Years ago impact printing widely considered as the point-of-sale (POS) printing method.But during recent years Epson enhanced direct thermal printing methods are replaced with the old style impact printing. Retailers first adopted impact printing technology because it offered an economic, versatile printing option that worked with virtually any paper type, including multipage forms. Noisy and slow print caused to disrupt customer’s interactions at the POS. The ability to deliver excellent customer service has never been more important in today's high-demand retail economy. Retailers that cannot consistently offer consumers a rapid and effective POS experience are at risk of losing sales to competitors. Epson technological advances have made thermal printing a beneficial, cost-effective and versatile printing method which can help retailers meet best consumers' service-level. In fact, many North American and European retailers have already made the migration, trading their impact printers for more advanced, Epson thermal printing solutions.